Core Specialties

• Go to Market Strategy

• Sales & Distribution Strategies

• Data Analysis & Trend Analysis

• Cannabis/Hemp Sourcing

• Product Roadmaps & Pricing

• Digital Marketing

Michelle is a former senior executive from the fashion industry with a proven track record of driving top line revenue and bottom line profit using data to identify trends and revenue opportunities. Michelle’s career started at Target headquarters, followed by Pillsbury, then business consulting, and sales and marketing for IBM. While at IBM, a client hired Michelle to build and run their ecommerce business, starting her career in  running fashion industry digital commerce businesses and marketing. She leverages her diverse experience across industries in sales & distribution, marketing, product, and sourcing for her cannabis industry clients.

 Highlights during her 3 years in the cannabis industry include being a GM of ‘One of the top 10 most beautiful dispensaries in the US,’ building it to profitability and starting the ‘Cannabus’ as seen on CNN’s Sanjay Gupta. Writer of 2 Winning  HDL Merit Retail Applications  and CUP’s, and successfully building the Sales & Distribution business for a legendary cannabis cultivator.

With her in depth experience running a dispensary and a cannabis sales & distribution team, she has the experience and insights to successfully bring cannabis brands to market.  

 Michelle is passionate about the plant and coined #PlantsoverPills.