Services

Branding + Consumer Insights

Branding in our industry is now more than just a pretty package. True branding is all about an authentic brand story with a core relatable insight. We are domain experts in what consumers want and we translates those insights with your brands unique selling propositions. We work the best copywriters, designers, and creatives to build out visual assets.

Brand Creative

  • Logo + Tagline Development

  • Brand Style Guides & Design Systems

  • Packaging Design

  • Corporate Identity & Assets

  • Trade Show Exhibits

  • In Store/Visual Design Guide

Brand Positioning

  • Competitive Analysis

  • Market Intelligence

  • Consumer Segmentation & Profiling & Personas

  • Brand Purpose, Vision, Mission

  • Brand Architecture

  • Communication Strategy

Marketing Strategy

We work with you to create and or refine your marketing plan. We specialize in building marketing plans that are within budget and that are measurable.

  • Go to Market Planning

  • Digital and Social Media Plans

  • Content Planning

  • Advocacy Marketing

  • Event Marketing

  • Program Calendar Development and Execution

  • Promotional Planning & Swag

 

 

Sales & Distribution Strategy

Having a solid sales strategy is just as important as your marketing plan. We will work with you to identify which channels to go after, the right price strategy for your products, and develop a list of target dispensaries and delivery customers. We also have a team of industry insiders who can both provide insight for new product launches, as well as, a team of mystery shoppers to understand how you are being represented in store.

Sales Strategy

  • Go to Market Plans

  • Sales + Education Training

  • Sales Processes

  • Channel Strategy

  • Pricing Strategy

  • Field Marketing Plan

  • KPI and Analysis

  • Sales Enablement

  • Pipeline + Existing Customer Analysis & Insights

  • Organizational Planning and Hiring

Distribution Strategy

  • Distributor RFP

  • Contract Negotiations

  • Distribution Strategic Planning

  • Organizational Planning and Hiring

Product Roadmap + Innovation

We understand that innovation is the life blood for any company in the industry. We work with you to identify white spaces in the market based on a number of key variables. We have expertise in several US markets and product segments. We also have manufacturing partners who can assist with execution.

  • Product Road Map

  • Pricing Strategy

  • Vendor/Manufacturing Identification

  • Cultivation Strategy

  • Product and Market Trends

Other Services/ Advisory

We have a roster of preferred vendors that we work with for a variety of services we do not offer ourselves. So whether you are looking for legal expertise or PR services we have you covered. Additionally, we can help build out both inhouse and remote teams suited for your needs.